Alaska Airlines + Hawaiian Airlines | Atmos Rewards Launch

A New World of Loyalty Takes Flight

Our Opportunity

The launch of Atmos Rewards marked a defining moment for Alaska Airlines and Hawaiian Airlines: bringing two beloved loyalty programs together to create something entirely new.

More than a new name, Atmos Rewards represented the next chapter for an expanding global airline network, giving members greater choice in how they earn, more ways to use their rewards and access to destinations around the world.

The opportunity was to introduce that transformation with an experience equally ambitious.

Beginning in Alaska's hometown of Seattle, we set out to create a launch celebration that moved beyond the conventions of airline and financial-services events. It needed to honor the loyalty that built both brands while giving guests a glimpse into a more global, unexpected and imaginative future.

Our Solution

We brought the world of Atmos Rewards to life as a surreal journey through travel, transforming the launch into an experience of discovery.

Inspired by the new brand's atmospheric gradients and sense of possibility, the environment departed from traditional airline aesthetics in favor of something more vibrant, dimensional and unexpected.

Throughout the space, guests moved through a series of moments inspired by the destinations now within reach through Alaska, Hawaiian and their global partners.

Food and cocktails drew inspiration from around the world. Immersive installations and unexpected photo moments turned destinations into places to explore. Custom fabrication, playful brand details and curated giveaways created discovery at every turn.

The visual world of Atmos tied it all together, translating the new identity from a loyalty program into a physical environment guests could step inside.

Designed for Alaska and Hawaiian leadership, loyal cardholders, partners and members of the global oneworld network, the experience celebrated where the brands had been while creating excitement for where they could go next.

Rather than simply announcing a new rewards program, we gave guests a chance to experience the world it could unlock.

Our Outcome

Seattle became the first stop in a five-event celebration introducing Atmos Rewards across key Alaska and Hawaiian markets.

The launch brought together executives, partners and some of the brands' most loyal customers to celebrate a significant new chapter: one loyalty ecosystem connecting travelers to an expanding global network of more than 1,000 destinations.

More importantly, the experience established a new experiential language for Atmos Rewards.

Premium without feeling corporate. Global without feeling generic. Playful, optimistic and filled with the sense of possibility at the heart of travel.

For a program built around giving travelers more choice, more access and more ways to explore the world, its first celebration did exactly that: it opened the door to somewhere new.