The Ask: To create a Pub G esports tournament for Prime Day.

The Answer: We created an esports tournament environment where celebrity gamers and Twitch Streamers teamed up to compete. Amazon opened up the invite list on their social media platforms to Pub G fans so they could attend. We created an environment inspired by the game. Guests enjoyed gaming stations, prime viewing areas of the esports action, Amazon Treasure Truck games, custom swag experiences, and food trucks. To end the event Deadmau5 played a set for the crowd.