The Ask: Bass Outdoor was set to launch with a bold mission to democratize the outdoors by offering high-value, no-nonsense apparel for getting outside to everyone at an affordable price.

The Answer: With the commitment to “Uncomplicating the Outdoors”, we were challenged to bring the brand to live by showing that there’s no right or wrong way to have fun outside; to celebrate people being themselves in the outdoors.

With an initial target market of Boston, we encouraged guests to take a quick break from City Living and have some simple fun outside – by throwing axes, rock climbing, and trying out archery at various footprints throughout the city – while also previewing items from the Bass Outdoor Product Line & sharing photos online.

Locations: Faneuil Hall & Rose Fitzgerald Kennedy Greenway – Rowes Wharf & Parcel 12

Results: With Key Location planning, foot traffic, and subsequently attendance & engagement, was extremely high for all footprints. Compelling touchpoints, ranging from Activities to Product Demo to Photo Opportunities, created not only a large number of Total Engagements but also a high Dwell Time averaging from 15 to over 30 minutes at the busiest footprint. Product Giveaways were also popular, driving Social Sharing & Data Capture.

Guests were able to not only explore select product offerings, but also understand & connect with the brand, while sharing with their network.

Photographer & Videographer: Ohello Media