Our opportunity

The Recording Academy tasked BeCore with making the most a designated event space leading up to, and during the 66th annual Grammy Awards. 

In addition to being a celebrated destination for artists, members, creators, and guests of the Recording Academy, the Grammy House was a revenue generator, providing them with assets to sell for brands to activate within this dynamic space, at this celebrated point in time.

Our solution

The Grammy House was a flexible space meant to convene special events and programs, while also helping creating ownable destinations and experiences for activation by its cherished corporate partners partners including MasterCard, Dyson, Smirnoff, and Sonos.

The venue not only hosted high energy musical performances but it also acted as the hub for panel discussions, thought leadership, and other information sharing events.

Our success

BeCore helped the Recording Academy celebrate the annual Grammy Awards in an unprecedented fashion.

The Grammy House attracted more than  4500 guests across the 3-day experience.  

The Recording Academy was able to generate revenue from 11 different sponsors whom activated at the space

More than 315-million impressions were generated from content and PR worthy initiatives emanating from the space (up 12% YoY).

KPIs

314M media impressions

4,500 attendees