Our Opportunity

The Be The Light Tour is Insight Global’s complete mobile career center. The Tour’s mission is to empower and serve communities through providing direct access to job-readiness resources and career-building actions. As a true vehicle of hope, The Be the Light Tour promotes economic sustainability and provide more access to opportunities for everyone. 

The program brings to life many of Insight Global's core values, most notably “everyone matters, we take care of each other, and leadership is here to serve.”  Insight Global’s local employees are actively involved in hosting the tour stop, which includes identifying local community partners to be involved, helping to promote its visit to prospective attendees, and ultimately sharing their deep knowledge and expertise of the hiring process with attendees through individual and group interactions.

Our Solution

BeCore helped bring the Be the Light Tour to six (6) different markets including Atlanta, Houston, NW Arkansas, Charlotte, Boston and Oakland.

At the core of this tour is a remarkable 53-foot pop-out trailer that ingeniously transforms into two fully equipped classrooms, facilitating job training and readiness workshops. The immersive experience extends beyond the classrooms, creating a comprehensive footprint that encompasses a host of elements, such as 1:1 consultation sessions with Insight Global recruiters to provide personalized guidance, professional headshots for LinkedIn profiles, child care, merchandise and food & beverage stations. Insight Global also integrates its local partners into the program to highlight current career opportunities and host on-site job interviews.

Our Success

Since the launch of the Be the Light Tour in Insight Global’s hometown of Atlanta in November 2022, more than 4,000 job seekers have been served.

Insight Global cast the vision and made the investment in the Be the Light Tour, spearheading a collective committed to serve that included more than 500 Insight Global teammates volunteering to support members of their local community.  70 different hiring partners across the country participated in the activations, giving direct access to attendees looking for new and improved employment opportunities. And 100 community partners joined in the program, directly supporting attendees with various support services to propel them towards career advancement.

KPIs

4,000 job seekers served

9 events over 12 months