The Ask. The L.A. Lakers asked BeCore to create the ultimate pre-game fan experience outside of the arena to build fan excitement and loyalty.

The Approach. The Lakers took over the Xbox Plaza at L.A. Live and made it bleed purple and gold. The experience, open to the public, entertained fans of all ages with games, activities, photo ops, merch sales, meet and greets and our very own beer garden. This 3-hour fan experience was the perfect pre-game party for all the fans arriving at Staples Center or getting ready to tailgate at L.A. live.

Photographer: Chris Swosowski