The Ask: To create a way for the Mezzetta brand and specifically their pepperoncini product to connect with consumers.

The Answer: We created the Mezzetta table which is a roaming dinner table that can pop up around the country and connect people. The insight was that so many people these days don’t even know their neighbors’ names, so we wanted to bring people together to share a meal. We also invited micro-influencers from the area in addition to 2 larger influencer hosts to create the menu and share the experience on their YouTube channels.