The Ask: To reinforce Nike’s presence in community sports by hosting youth football skills competitions and clinics for local schools and partner organizations during Super Bowl weekend in Los Angeles.

The Answer: We magnified Nike’s local NFL team partnerships and focused on the local Watts community with a 2 day 11-On football skills clinic for Los Angeles area students at Dymally High School. Day 1 focused on high school students with boys teams in the morning and girls flag teams in the afternoon. Day 2 focused on local youth leagues with students as young as 6 years old through middle school. Kids were lead through warm ups, skills training, and some friendly competition with top coaches from all competitive levels, including a few NFL coaches. Student athletes also got the opportunity to hear from professional NFL players through inspiring Q&A sessions.

Photographer: Chris Swosowski