Our challenge/opportunity

Creating the A’One Ripple Effect requires seamless coordination across various activation touchpoints, including in-arena seeding, digital board takeovers, and localized fan engagement. 

With the goal of generating IRL disruption and celebrating the launch of the A’One, it’s crucial to ensure every activation, whether through 8K A’One shirt distribution, court-side engagement, or the in game entertainment integration —authentically represents Nike’s messaging. 

The challenge lies in maintaining a unified, powerful experience that amplifies A’ja Wilson’s truth and inspires fans to embrace their own authenticity, both on and off the court.

The opportunity lies in BeCore’s ability to deliver a unified, immersive experience that strengthens community engagement both on and off the court, driving the A’One Ripple Effect and fostering a sense of authenticity and excitement among fans.

Our solution/insight/strategy

Creating an immersive, authentic experience that resonates with Nike’s brand ethos and A’ja Wilson’s personal journey. By seamlessly integrating all activation elements, we ensure that every touchpoint amplifies the message of unapologetic authenticity. 

The strategy is to elevate the A’One launch by crafting a next-level celebration that not only disrupts the arena but also fosters a community of “Real Ones,” inspiring fans to embrace their true selves both on and off the court. 

By aligning the experience with A’ja’s voice and Nike’s values, we create a ripple effect that amplifies the A’One launch, engages fans, and strengthens brand loyalty.

Our success/results/outcome

The A'One activation achieved remarkable success across several key areas. The A’One footwear sold out in retail and guests wearing them to the game, proving the effectiveness of the marketing strategy.

Additionally, ~90% of giveaways were distributed, indicating excellent attendance and engagement, while all digital fan in-game activations were seamlessly branded to reflect the A'ja Wilson moment, creating a cohesive and memorable fan experience.

The Bentley stunt entrance was a showstopper, effectively capturing attention and embodying the bold, disruptive energy of the event. Finally, the powerful connection between A'ja and the fans was evident, with many leaving the venue feeling a lasting impression of authenticity and empowerment, further solidifying the A'One Ripple Effect in the hearts and minds of attendees.