The Ask: To create a premium Nike environment for the sports marketing team to host MLB athletes in town for the MLB All-Star festivities.

The Answer: We took over a space at the Hudson Lofts in downtown Los Angeles and created an environment that celebrated MLB athletes and offered spaces for the Nike brand to connect with their athletes. The athletes’ journey included meeting spaces, product education, product customization opportunities, shareable photo moment and hospitality spaces.

Photographer: Ben Draper