Our opportunity

Nike tasked BeCore with curating a space and experience catered to the specific needs of its athletes, in its commitment to serve and support athletes at their most important moments.

Every aspect of the Athlete House experience reflects Nike’s greater commitment: to redefine the model of athlete partnership by listening deeply, serving athletes holistically and collaborating to create positive change through sport.

Our solution 

The Nike Athlete House offered a range of holistic services for athletes: a pop-up Nike Sport Research Lab that delivers physical therapy and recovery services; a self-expression space offering barber, makeup, nail and tooth gem appointments for athletes to get their looks dialed; tranquility places to unwind, eat and relax with family; and specialty areas where athletes can customize and fine-tune their style for the world’s greatest stage.

This includes tapping into Nike's newest proprietary AI tool. Using digital tablets, athletes can enter prompts to the program — say, "Swoosh," "flowers" "modern art" — and instantly get customized one-of-one images that they can select to print on Nike apparel at the House, available in minutes. Nike also offered its athletes dedicated apparel services in Paris, helping to modify and fit their uniforms as needed

Our success

NIKE was overjoyed with the level of treatment iwas able to provides athletes, and for the sustainability of the program which lasted the entirety of the Olympic Games in Paris.

The 17 days of high touch, high quality hospitality and programming ensured the athletes were in the best position possible to succeed in their competition, while also further cementing their positive relationship with NIKE.

KPIs

1,500 VIP athlete attendees

17 days of programming