Our challenge/opportunity
Creating a styling suite for 15+ Nike Track & Field athletes for Pre Classic in Eugene, Oregon presented both exhilarating challenges and unique opportunities. The task involved seamlessly blending fashion and athletic performance, ensuring that each athlete not only looked their best but also felt confident and empowered as they stepped onto the grand stage of Hayward Field. Programming the styling process, hair styling, nails and makeup, demanded meticulous planning to accommodate the diverse preferences and needs of each athlete. The challenge lay in harmonizing individual styles with Nike's overarching brand image, aiming for a cohesive and visually striking representation on the track. Look your best, feel your best, perform your best.
Amidst these challenges, the styling suite presented an unparalleled opportunity to showcase Nike's commitment to innovation and athlete-centric design. The partnership between BeCore and Happy Monday facilitated a seamless execution of the styling suite, ensuring a smooth transition from the transformational process to a photoshoot at Hayward Field. By integrating Nike's Innovation Team into the suite, athletes were not only styled for the present but were also given a glimpse of the future with a preview of upcoming Paris Olympics accessories. The resulting content, strategically shared on both Nike's and the athletes' social media platforms, contributed to an impactful and widespread narrative, solidifying Nike's presence at the pinnacle of athletic fashion.
Our solution/insight/strategy
The creation of Pre Classic’s styling suite was a carefully orchestrated solution that blended creative styling with strategic brand engagement. BeCore played a pivotal role in producing the physical space, ensuring an environment with dedicated areas for styling, Olympics innovation, and programming the athlete’s experience. The three-day timeline allowed for a comprehensive styling experience, fostering a sense of individuality for each athlete while maintaining a cohesive look that resonated with Nike's brand identity. This strategic approach aimed to enhance the athletes' confidence as they prepared for Pre Classic and created compelling visual content for Nike's social media platforms.
Collaborating with Happy Monday for content capture was a key component of the strategy, ensuring that the journey from the styling suite to Hayward Field was flawlessly executed. The resulting photoshoot at Hayward Field captured the athletes in their styled glory, showcasing the fusion of athletic prowess and cutting-edge fashion. The inclusion of Nike's Innovation Team in the styling suite, presenting upcoming Paris Olympics accessories, not only added an element of forward-looking excitement but also leveraged athlete insights to contribute to shaping the next Olympics. This holistic strategy not only celebrated the athletes' individuality but also positioned Nike as a brand at the forefront of innovation, style, and athlete collaboration.
Our success/results/outcome
Nike’s Pre Classic Styling Suite proved to be a resounding success, culminating in a transformative experience that left a lasting impact on both the athletes and Nike's brand presence. BeCore executed the vision flawlessly, providing a dedicated space that encompassed styling, a nail bar, and hair & makeup stations. The attention to detail and personalized approach ensured that each athlete not only looked their best but felt a deep connection to Nike as they prepared to step onto Hayward Field to perform their best.
The strategic collaboration with Happy Monday for content capture further amplified the success of Pre Classic. The photoshoot at Hayward Field captured the athletes in their meticulously styled fits, and the resulting content was strategically placed across Nike's social media platforms. Providing each athlete with their own set of photos and videos to share on their personal channels extended the reach of the campaign and fostered a sense of ownership and pride among the athletes. In essence, the styling suite not only elevated the athletes' presence at the Pre Classic but also solidified Nike's position as a trailblazer in the intersection of sports, style, and innovation.