Our Opportunity
Nike aims to seize the unparalleled platform of the Super Bowl to forge deeper connections with athletes. Through curated experiences and services, Nike will elevate the athlete's journey on the world's biggest stage, offering personalized encounters that resonate long after the final whistle.
By orchestrating show-stopping moments for top rookie prospects, current rostered athletes, and key re-signees, Nike will spark organic social buzz and cultivate genuine relationships that endure beyond the Super Bowl spectacle. This initiative signifies Nike's unwavering commitment to empowering athletes and celebrating their achievements on the grandest stage of sports.
Our Solution
Leveraging the vibrant backdrop of Las Vegas, we helped Nike orchestrate an unparalleled experience for elite athletes during the Super Bowl festivities, spanning seven unique and captivating rooms within the luxurious penthouse suites of the Encore Hotel on the iconic Strip.
The journey began in the welcoming Community room, where athletes immersed themselves in the history of Air Max. Next, they ventured into the Styling suite where athletes received personalized styling sessions to elevate their off-field presence. The air by you studio provided a platform for creative customization, allowing athletes to express their unique flair. The gift shop offered curated merchandise for athletes to take home a piece of the experience.
Meanwhile, the footwear showroom showcased the latest innovations and iconic Nike designs. Finally, the vision and VIP room provided a space for athletes to connect with Nike leaders and fellow sports stars. This immersive journey not only enhanced the athlete's experience but also fostered genuine connections and lasting memories, reaffirming Nike's commitment to empowering athletes and celebrating their excellence on the world stage.
Our Outcome
Following three days of electrifying activation, Nike's immersive experience left an indelible mark on the Super Bowl landscape.
Across nine distinct and captivating experiences, over 50 top athletes were welcomed into the fold, alongside a staggering 150+ VIP guests, including NFL partners, celebrities, and esteemed personalities from various industries. This convergence of talent and influence not only elevated the athlete's journey but also sparked meaningful connections and conversations that reverberated far beyond the event.
Nike's commitment to delivering unparalleled experiences and fostering genuine relationships was unmistakably evident, solidifying its status as a beacon of innovation and excellence in the sporting world.