Our Opportunity

NIKE wanted to throw a premium, invite-only celebration and welcome party for the WNBA players, including the Olympic USA Basketball team in downtown Phoenix. 

With celebratory touchpoints like a custom swag station, interactive and branded food & beverage, and a fashion illustrator, there was no shortage of moments to make these players and their guests feel celebrated and successful. 

NIKE needed to stand out from the other brands celebrating the WNBA All Star Game that weekend, and be sure that players arrived and felt celebrated. Every moment of the experience needed to feel exclusive, premium, and celebratory. Using the themed “This Is Winning Basketball”, Nike made its mark.

Our Solution

The evening started with an orange carpet and a custom basketball inspired step and repeat. The giveaways included a custom Air Force One shoe candle, a station where guests could customize a t-shirt, and drawings from a fashion illustrator. 

The F&B options included BYO Martinis and Oysters, and Caviar and Bubbles, not to mention branded passed apps and cocktails. 

On top of the celebratory evening, we had a special moment for the USA Basketball team departing for the Olympics: large scale prints of them from previous games, plus a customized Ace of Spades bottle of champagne.

Our success/results/outcome

The event was a major success. The invite list included 150 guests, however, Nike saw more than double that by the end of the evening. 

With more than 400 attendees, we were able to give away all of our swag items: candles, customized t-shirts and totes, and fashion illustrations. 

And in terms of athlete attendees, Nike saw all 7 USA Basketball team players, and 9 All Star Athletes come through the event for a moment of well-earned celebration.

KPIs

400 attendees