Our challenge/opportunity

One of the primary challenges of building a family and friends space for Nike at the Women's World Cup in New Zealand was navigating the logistics of building a space with an international production parter. The lounge brought together athletes, family and friends, and leaders from around the world.

The lounge design, featuring an interactive photo booth, refreshment stations, multiple lounges, and interactive customization touchpoints, provided a dynamic and engaging environment. The interactive elements offered opportunities for meaningful engagement, enabling visitors to create lasting memories and share their experiences on a global scale through social media. The successful execution of this overseas lounge not only showcased Nike's ability to overcome logistical challenges but also demonstrated its commitment to creating impactful and memorable experiences that resonate with a diverse, international audience.

Our solution/insight/strategy

Partnering with an international agency to create an overseas family & friends lounge space for Nike at the Women's World Cup in New Zealand involved a strategic approach that focused on seamless collaboration and a commitment to delivering a world-class experience. The strategy began with a comprehensive understanding of the audience, including family and friends of athletes, athletes themselves, and global leaders in the sports community. Through close coordination with the international agency, a tailored plan was devised to address logistical challenges such as time zone differences and partnership.

The solution crafted for the lounge space was a harmonious blend of functionality and engagement. Equipped with an interactive photo booth, refreshment stations, multiple lounge spaces, and interactive customization touchpoints, the space aimed to cater to the diverse needs and preferences of the visitors. The interactive elements provided entertainment and served as a powerful brand touchpoint, creating memorable moments for attendees to connect with Nike's values and commitment to women in sports. The success of this collaborative effort was evident as the lounge became a focal point for networking, celebration, and international camaraderie, showcasing how strategic partnerships can transform challenges into opportunities and deliver exceptional experiences on a global stage.

Our success/results/outcome

In collaboration with an international agency to develop the overseas family and friends space for Nike at the Women's World Cup in New Zealand yielded remarkable results, solidifying the brand's global presence and creating an unparalleled experience for visitors. The strategically designed lounge, complete with an interactive photo booth, refreshment stations, multiple lounges, and interactive customization touchpoints, not only met but exceeded the expectations of the diverse audience. The lounge became a dynamic hub, visited by family and friends of athletes, athletes themselves, and influential leaders from around the world, fostering a sense of community and celebration.

The success of the project was reflected in the positive feedback from attendees and the widespread social media engagement generated by the interactive elements. The lounge effectively served as a platform for brand immersion, allowing Nike to showcase its commitment to women in sports while creating lasting connections with a global audience. The seamless execution of the overseas family and friends lounge underscored the effectiveness of the international partnership, demonstrating how a collaborative and strategic approach can transform a space into a memorable and impactful environment, reinforcing Nike's position as a leader in empowering women in sports on the world stage.