Our Opportunity

In anticipation of the highly anticipated 2022 World Cup, Nike FC, the official apparel sponsor of the US Men's and Women’s National Soccer Teams, seized the opportunity to showcase their commitment to the sport and community. Their vision? To transform their Los Angeles headquarters into a hub of football fever, uniting passionate fans and local community members alike. Through an unforgettable event, Nike FC aimed to celebrate their partnership with the US National Teams while engaging with the vibrant Los Angeles soccer community, highlighting the essence of the beautiful game in every aspect of the evening.

Our solution

In collaboration with Nike FC, we  embarked on a mission to immerse local youth and amateur football clubs in an unparalleled experience. Together, we orchestrated a series of exhibition matches where aspiring athletes had the chance to test their skills against current and former US professional players in a variety of challenges. 

BeCore's expertise ensured seamless execution as the local club athletes were treated to a once-in-a-lifetime opportunity. They were greeted with personalized team locker room experiences, outfitted in custom Nike FC Jerseys, and laced up with limited-edition Nike cleats. Under the vibrant lights and amidst the cheers of hundreds of fans, these young athletes showcased their talent, leaving an indelible mark on the LA football scene.

Our outcome

The inaugural Nike FC | LA Showcase not only left a lasting impression on the 75+ participating athletes but also provided the 300+ spectators with an unforgettable evening. Amidst the excitement of the matches, attendees were treated to an immersive experience, including an expansive exhibit showcasing historic Team USA uniforms and current global World Cup federation kits. Additionally, they had the opportunity to try out the latest Nike Mercurial cleats, indulge in product giveaways, and savor delicious food and drinks. 

This electrifying event marked just the beginning of Nike FC's ongoing commitment to engaging with the Los Angeles community on the pitch, promising more thrilling experiences to come.