The Ask: To create an experience that “only Nike could do” for Go Skateboarding Day in NYC.

The Answer: We created a floating skate park on a barge so that we could reach the entire city of NYC vs just one part. We also extended Go Skateboarding Day to an entire long weekend of activation. The skate part build was inspired by NYC’s deep culture of street skating and we recreated the most iconic skate spots that no longer exist in the city so the next generation could also enjoy them. We collaborated with local skate retailers to promote and register skaters for the event. Nike SB’s skate team also came to skate with the local kids.